The fastest-growing football education network in the world!
On average, we’ve launched more than one academy per week since our founding.
WHO WE ARE
LICENCI delivers a complete and pioneering solution, powered by proprietary technology, for football education.
We are responsible for the official football education networks of Pelé Academy, Clube Atlético Mineiro, SAF Botafogo, and Academia de Futebol do Leão. We operate in more than 15 Brazilian states and internationally.
We are the fastest-growing football education ecosystem in the world!
OUR IMPACT
+20.000 active students in our education ecosystem
4
MAJOR SPORTS BRANDS WITH EXCLUSIVE PARTNERSHIPS
+200
UNITS SOLD IN BRAZIL AND ABROAD
+15
BRAZILIAN STATES AND INTERNATIONAL PRESENCE
+30
IN STUDENTES PAYMENTS PROCESSED
WHAT WE DO BEST
We deliver a comprehensive solution for the football education industry, structured around the four key pillars below:
FOOTBALL EDUCATION NETWORKS
We develop and operate complete football education programs for leading brands in the sport.
FOOTBALL MANAGEMENT PLATFORM
We have a proprietary management platform designed to manage and optimize the entire teaching process.
FOOTBALL SPECIAL EVENTS
Unique experiences such as camps, tours, match days, and much more.
SOCIAL PROJECTS WITH TAX BENEFITS
We develop and execute projects focused on the growth and development of football.
OUR CLIENTS
Hear from our clients:
OUR LEADERSHIP
We have a strong leadership team with extensive experience in high-performance football, business model development, and network expansion—reflected in the outstanding results achieved by Licenci in such a short period of time.
Our executives are highly skilled and experienced, with complementary expertise and a strong synergy in execution.
João Touma
Founder e CEO
Entrepreneur and lawyer, João Touma is the Founder & CEO of Licenci Esportes, the company responsible for structuring and scaling official sports academy programs for institutions such as Clube Atlético Mineiro, Botafogo, Esporte Clube Vitória, and Pelé Academy.
He led the development of the business model and the implementation of growth strategies that played a key role in positioning Licenci as the fastest-growing sports education network in the world.
João holds a Law degree from the Federal University of the State of Rio de Janeiro (UNIRIO), an MBA in Marketing Project Management from Fundação Getulio Vargas (FGV), and a Master Certificate in Supply Chain Management and Procurement from Michigan State University (MSU). He also holds a certification in Teaching New Ventures Leadership from the Massachusetts Institute of Technology (MIT).
Sidnei Loureiro
Founder e COO
Entrepreneur and Physical Education professional, Sidnei Loureiro Jr. is a Founder at Licenci Esportes, the company responsible for structuring and scaling official sports academy programs for institutions such as Clube Atlético Mineiro, Botafogo, Esporte Clube Vitória, and Pelé Academy.
With a solid background in youth development and high-performance football, he led the restructuring of Botafogo’s youth academy and built strong connections between Brazilian football and the Asian market. At Licenci Esportes, he oversees the technical and methodological framework of the training programs, ensuring high standards of player development and a clear pathway between grassroots and elite performance.
Sidnei holds an MBA in Sports Management from Fundación Real Madrid and a specialization in Sports Management and Marketing from Universidade Trevisan.
Alexandre Colombo
CBO
Alexandre Colombo is the Chief Business Officer (CBO) at Licenci Esportes, leading the development of commercial partnerships and strategic business initiatives for the company.
He built his executive career in the food industry, with a strong focus on both manufacturing and retail, becoming one of the key leaders at the traditional Brazilian company Piraquê. As Commercial and Marketing Director, he played a central role in expanding the company into new regions, opening new markets, and strengthening relationships with Brazil’s largest retail chains—contributing significantly to the company’s competitive positioning across multiple segments.
Colombo brings extensive experience across Commercial, Marketing, Legal, and Human Resources functions. He holds a Law degree and MBAs in Marketing, Law, and Business Administration from institutions such as Louisiana State University, COPPEAD/UFRJ, and Harvard University.
IN THE MEDIA
Our impact is featured in the media.
Featured in Brazil’s leading media outlets, highlighting the impact of our work on a national and global scale:
SEE SOME FEATURED ARTICLES:
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